Hello Everyone on my website!
Serving as the Associate Dean for International Relations at Kozminski University in Warsaw, Poland, I am responsible for the development and execution of internationalization strategy (incl. development of double degree programmes and international accreditations) of Kozminski University – the most international school in Poland. Additionally, I am also responsible for Marketing strategy of Kozminski brand.
At Kozminski University I am Associate Professor of Marketing specializing in digital transformation – meaning – the new technologies impact on management and marketing (e.g. digital marketing, e-commerce, e-society). I teach classes at doctoral, postgraduate and undergraduate level and collaborate with e-business sector companies.
I have authored three books: „Virtualization of marketing and its impact on network value creation” (Poltext, 2012), „Blogs and virtual communities in marketing” (Wolters Kluwer, 2008) and „Promotion on the Internet” (ODDK, 2008). My scientific articles can be found, among others, in: Contemporary Management Research Journal, Journal of Systematic Organizational Research, International Journal of Cyber Society and Education. The results of my research have been presented on many domestic and international conferences.
If you are interested in my research work, please visit ResearchGate platform where most publications are easily accessible.
Before pursuing scientific career, I held the position of Manager at K2 Internet S.A. – one of the most well-known interactive agencies in Poland. I had been working in the field of internet marketing for more than 17 years, managing projects for such brands as: Nokia, Nikon, Mars Corp., Michelin, IKEA and Senate of the Republic of Poland.
Apart from his scientific and administrative duties, I am an academic director of several postgraduate programs „Management in virtual environment” (English and Polish), Internet marketing, E-commerce and managerial program devoted to the topic of Digital Transformation.
Feel free to contact me anytime!